Market Research Analyst
2 days ago
A challenging opportunity awaits a seasoned Market Research professional to join our dynamic team at myGwork, an inclusive employer and member of the largest global LGBTQ+ business community platform. We are seeking an innovative and detail-oriented individual to support strategic decision-making by providing accurate market intelligence.
As a key member of our Product & UX manager team, you will play a crucial role in collecting, analyzing, and interpreting market data from internal and external sources, industry reports, and primary research. Your expertise will enable us to drive growth and inform business decisions through actionable insights.
The ideal candidate will be a self-starter who thrives in a fast-paced and highly entrepreneurial environment. With minimal supervision, you will work across multiple functions to drive consensus among stakeholders across various teams. Your ability to utilize customer insight and data to develop marketing programs, own topical events, and design high-engagement campaigns will be invaluable.
Key responsibilities include:
- • Performing basic quantitative and qualitative analysis of market research data to understand industry trends, emerging technologies, and market shifts relevant to our organization's products, services, or strategies.
• Assisting internal stakeholders with market research, qualifying and timely responding to inquiries for market research data and insights through various research activities.
• Generating insights and reporting, producing basic intelligence reports, presentations, and summaries for specific business needs and providing actionable insights to inform feature-level decisions and improve product design.
• Escalations, reaching out and escalating to market research providers for customized research or insights required by the business, managing straightforward projects with measurable objectives, advocating for customer needs, and maintaining positive relationships with users.
To excel in this role, you will require:
- • At least 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience in a marketing role
Preferred qualifications include experience working with a Content Management System (e.g., WordPress, Drupla, Joomla) and using integrated campaigns to solve brand/business challenges.
We offer a competitive salary range of $60,000 - $90,000 per annum, commensurate with experience, along with a comprehensive benefits package that includes health insurance, retirement savings, and opportunities for professional growth and development.
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Market Research Insights Analyst
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