Market Research Analyst
2 weeks ago
Market Expertise is seeking a skilled Market Research Analyst to join our team. As a Market Research Analyst, you will be responsible for collecting and analyzing data to help our clients make informed business decisions. Your primary focus will be on conducting research surveys and collecting feedback from CXOs, senior and mid-level executives across various geographies.
Key Responsibilities:
- Conducting telephonic and web-based interviews with CXOs and executives
- Understand business objectives and design surveys to discover customer preferences
- Compile and analyze statistical data using modern and traditional methods
- Perform valid and reliable market research SWOT analysis
- Interpret data and formulate reports to make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies' market offerings
- Evaluate program methodology and key data to ensure accuracy
Requirements:
- Proven market research analysis experience
- Ability to interpret large amounts of data and multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
About Market Expertise:
Market Expertise is a trusted and proficient B2B enterprise with over 10 years of expertise in the industry. We deliver quality research, value-added and timely services on a global scale, with projects in multiple languages in over 90 countries.
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