Media Planning Strategist
3 days ago
Company Overview:
Schbang is a dynamic and innovative company that requires an experienced media planning strategist to join our team.
Salary: ₹80,000 - ₹1,20,000 per month (dependent on experience)
Job Description:
We are seeking a highly skilled digital media expert who can understand the business objectives of our clients and create effective media plans to achieve their marketing goals. The ideal candidate should have 2-3 years of experience in media planning and be familiar with industry benchmarking tools such as Google Analytics and SEMrush.
The successful candidate will be responsible for identifying the best possible platforms and creating plans based on marketing objectives. They will also need to work closely with the buying team to ensure that rates are in par with the media plans.
Key Responsibilities:
- Understanding client business objectives
- Creating new campaign briefs
- Identifying suitable platforms and creating media plans
- Coordinating with internal teams to get the best possible rates
- Sharing media plans with clients and getting feedback
- Working on iterations of media plans based on client feedback
- Sharing estimates with clients and getting approvals
- Ensuring campaigns commence on time without major delays
- Maintaining records of campaigns and ensuring smooth workflow between planning and buying teams
Required Skills and Qualifications:
- Strong communication and time management skills
- Attention to detail, problem-solving attitude, and analytical mind
- Familiarity with Google Analytics, SimilarWeb, and SEMrush
- Knowledge of Amazon Ads and Flipkart Ads
Benefits:
We offer a competitive salary, opportunities for growth and development, and a collaborative work environment.
Others:
Please note that this is a challenging role that requires strong technical skills and attention to detail.
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