Digital Measurement Specialist

3 days ago

Bengaluru, Karnataka, India beBeeAdvertising Full time ₹ 15,00,000 - ₹ 20,00,000

Job Description

As a seasoned professional in media research and measurement, you will play a pivotal role in designing and conducting research that effectively communicates the story of our ads in India to local market and advertiser clients. Your focus will be on campaign effectiveness, reach and frequency, campaign verification, and measurement.

Required Skills and Qualifications

  • 7+ years of experience in media research and measurement at leading companies or media agencies
  • Strong understanding of methodology, data, and systems from syndicated research providers and direct digital technology and analytics
  • Proven ability to generate strategic insights from rigorous analysis
  • Excellent knowledge of the advertising landscape, with a strong focus on TV
  • Self-starter with strong communication skills and expertise in managing complex projects

Benefits

  • Design and conduct research that effectively communicates the story of our ads to local market and advertiser clients
  • Integrate audience insights into reports and narratives to ensure a comprehensive representation of our strengths
  • Use proprietary and syndicated tools to create regular reporting for stakeholders
  • Manage the day-to-day effectiveness study process with third-party vendors
  • Partner with advertisers to create category-specific learning agendas & playbooks

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