Senior Business Insights Specialist

5 days ago


Bikaner, Rajasthan, India beBeeDataAnalyst Full time ₹ 12,00,000 - ₹ 19,20,000

Job Overview:

This key position involves utilizing strong analytical skills and experience in digital marketing data to drive business growth.

Key Responsibilities:

  • Developing actionable insights from data for stakeholders
  • Collaborating with cross-functional teams to integrate data-driven solutions into strategies
  • Utilizing advanced queries to analyze campaign effectiveness, customer behavior, and attribution
  • Communicating complex data insights effectively to non-technical stakeholders
  • Staying current with MarTech trends and evolving methodologies to drive results

Required Skills:

  • Digital Marketing Analytics: Experience with web analytics tools (GA4)
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL
  • Multi-Source Data Wrangling: Ability to clean, merge, and normalize data from different platforms
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio or equivalent tools
  • Basic Statistical Methods: Understanding of fundamental statistics
  • Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV
  • Communication & Stakeholder Management: Excellent communication skills and experience working cross-functionally
  • Critical Thinking & Problem-Solving: Strong analytical mindset to spot trends and derive strategic recommendations
  • Adaptability & Continuous Learning: Willingness to explore new analytical tools and stay current with MarTech trends


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