Programmatic Buying Specialist

5 days ago

Nashik, Maharashtra, India beBeeDigital Full time ₹ 8,00,000 - ₹ 13,00,000
Programmatic Buying Specialist

We are seeking a seasoned Programmatic Buying Specialist to develop and execute digital marketing strategies in India.

Key Responsibilities:

  1. Develop Digital Marketing Roadmaps: Create comprehensive digital marketing plans for clients using DV360, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns: Optimize App Campaigns on DV360 for reach/install/conversion, and link the App Analytics platform to DV360.
  3. Create Ad Tags/Floodlight Tags: Develop ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  4. Collaborate with Internal Teams: Work with internal teams to implement tracking mechanisms and ensure seamless integration.
  5. Client Account Management: Perform client account management responsibilities for display/TrueView/video/search campaigns on DV360/CM/Google Ads platform.
  6. Monitor Accounts: Monitor accounts daily/monthly for budget caps, campaign pacing, lost bidding, impression share, and other key metrics to carry out optimization strategies.
  7. Support Creative Design Teams: Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  8. Communicate with Clients/POC: Communicate with clients/POC to keep campaign achievements in sync with predefined goals.
  9. Generate Reports: Generate relevant reports at three stages of the campaign – before, during, and after.
  10. Audit Advertising Accounts: Audit advertising accounts to identify gaps in existing structure and targeting.
  11. Plan, Execute, and Manage Programmatic Campaigns: Plan, execute, and manage programmatic campaigns effectively.
  12. Understand Performance Across Digital Channels: Understand performance across digital channels and make data-driven decisions.

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