
Digital Marketing Professional
1 day ago
About the Job
We are seeking a skilled Senior Digital Marketing Manager to drive our customer acquisition engine across digital channels.
Key Responsibilities:
- Develop and execute end-to-end performance marketing strategies for acquisition, retention, and revenue growth.
- Collaborate with product, analytics, and creative teams to drive improvements in ad performance and landing page conversion.
- Implement A/B tests to improve targeting, creatives, and bidding strategies.
- Monitor and analyze performance metrics such as ROAS, CTR, CPL, CAC, and LTV.
- Manage and optimize marketing campaigns for high efficiency.
- Explore new growth channels and lead experimentation initiatives.
- Stay updated on the latest digital marketing trends and platform algorithm changes.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, or related fields.
- Certifications in Google Ads, Meta/Facebook Blueprint, or similar are a strong plus.
- 5–7 years of proven experience in performance marketing, preferably in a digital-first product or fintech environment.
- Prior experience in a fast-paced online product-based company is mandatory.
- Hands-on expertise with Google Ads, Facebook Ads Manager, and related platforms.
- Strong analytical mindset with experience using tools such as Google Analytics, Appsflyer, Mixpanel, or similar.
- Demonstrated success in scaling paid media campaigns profitably.
- Exceptional communication and project management skills.
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