Performance Marketing Specialist

6 days ago


Bengaluru, Karnataka, India Jupiter Full time

Are you a results-driven marketer looking to take your career to the next level? Do you have a passion for driving user acquisition and engagement through paid digital channels? We're seeking a high-performing performance marketing specialist to join our team

About the Role

In this exciting role, you will be responsible for developing and executing comprehensive campaign strategies across Google Ads, Meta, Programmatic, and other acquisition channels. You will work closely with our marketing team to identify opportunities for growth and develop targeted campaigns to drive user acquisition and engagement.

Your expertise in A/B testing, audience segmentation, and conversion rate optimization (CRO) will enable you to drive continuous improvement and maximize ROI. You will also collaborate with cross-functional teams to align marketing efforts with business objectives and stay up-to-date with industry trends and best practices in performance marketing.

Key Responsibilities
  • Develop and execute campaign strategies across multiple channels
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Stay up-to-date with industry trends and best practices in performance marketing
  • Drive user acquisition and engagement through paid digital channels
  • Continuously improve and optimize campaigns for maximum ROI
Requirements
  • 1-3 years of experience in performance marketing (brand or agency)
  • Hands-on expertise in running and optimizing campaigns across Google Ads, Meta Ads, Affiliates & Programmatic channels
  • Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and campaign tracking tools
  • Ability to analyze large datasets and translate them into actionable marketing insights
  • Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO)


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