Business Intelligence Lead for Shopper Analytics
3 weeks ago
PepsiCo's Europe Sector is a leading region, covering 30 countries and 4 macro-categories. Our goal is to be the undisputed source for holistic data performance, driving confident decision-making through cutting-edge capabilities.
We are seeking a skilled Business Intelligence Lead to join our 'Business Impact' Team in the Europe Business Intelligence Center of Excellence. This role will manage the growing shoppers analytics agenda, including BAU shopper analytics reporting across all business forums and ad-hoc requests from C-Suite leaders.
Main Responsibilities- Embed critical shopper KPIs across regular business forums using PPD, GCD, and other tools to provide accurate diagnostics on PepsiCo, competitors, and categories performances.
- Manage frequent ad-hoc requests and specific questions for further shopper analytics.
- Support the Growth Navigator project to embed a human-centric approach to data analytics and PPD.
- Manage Europanel (and other shopper data providers) to ensure our GCD tool is accurate, updated on-time, and optimized to drive advanced shoppers analytics capabilities.
- Provide inputs to the manager on reporting optimizations required (tools, data gaps, processes).
- Support the BI Impact team expert on PAM, including updating the model, running different scenarios, and interpreting the data to impact business decisions.
- Post-Graduate Degree (MBA Preferred, Statistical background preferred)
- Extensive experience with developing impactful shopper analytics is essential
- Experience running/supporting media modelling projects
- Excellent project management skills, especially managing supporting teams
- Advanced Excel skills
- Expert on Household/Shopper panel (Kantar, GFK, IPSOS etc.) databases/metrics a must
- Structured thinker/problem solver who works independently
- Excellent organizational skills and attention to detail
- Great Collaborator/Team Spirit
- Language: English Fluent
- Story Telling using data – making business impact and a passion for humanizing data
- Top-tier business intelligence/reporting/visualization skills
- Complete understanding of BI reporting platforms
- Comfortable with syndicated data analytics (especially Shopper Panel & Retail Panel)
Salary: $120,000 - $150,000 per year, depending on experience and qualifications.
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