Transformative Growth Accelerator

1 week ago


Madurai, Tamil Nadu, India beBeeGrowth Full time ₹ 1,00,00,000 - ₹ 1,80,00,000

Accelerate Growth Strategist

About the Role

You will spearhead efforts to accelerate user acquisition, engagement and retention across fintech products.

Context:

Almost 4 million monthly active users and 15% daily active users with an installed base of almost 58 million.

Platform offers customers free and unlimited access to bureau scores from CIBIL and Experian. It attempts to offer customers features across credit cycle "Access"->"Analyse"->"Leverage"->"Protect".

The platform offers customers ways to deeply understand their creditworthiness and now, an opportunity to monetize it by launching personal loans on the platform.

Key Responsibilities:

  • Growth Strategy Development:

Develop holistic growth strategies for the portfolio covering various acquisition and engagement channels including:

  • Mobile app
  • Website

Drive acquisition, engagement and retention for APP and Web

And the same for monetization use cases, currently Personal Loans

Responsibility for delivering month-on-month Personal Loan Volumes

  • Stakeholder Management:

Manage and coordinate with key partners like Google and Meta to optimize growth campaigns, platform integrations and new feature launches.

  • Experimentation & Innovation:

Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta.

  • Cross-functional Collaboration:

Work with analytics, product and finance teams to monitor KPIs, analyze campaign performance and iterate marketing strategies accordingly.

  • Leadership & Mentorship:

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Requirements:

Strong analytical skills, excellent communication and stakeholder management skills. Experience in driving growth through data-driven decision making.

What We Offer:

A dynamic work environment, opportunities for professional growth and development, competitive compensation and benefits package.

Why You'll Thrive Here:

Our team is passionate about innovation and customer satisfaction. We value diversity and inclusion, promoting a culture of respect and open communication.



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