Digital Marketing Specialist
7 days ago
Ingersoll Rand is committed to fostering a diverse and inclusive work environment that reflects the communities we serve. We are an equal opportunity employer and welcome applications from qualified candidates.
Job Summary:We are seeking a highly skilled Website Content Specialist to join our Process Flow Technologies team. The successful candidate will be responsible for creating and managing engaging digital content across various platforms, including websites, social media, and email marketing campaigns.
Key Responsibilities:- Develop and implement a comprehensive content strategy to drive lead generation and improve user experience.
- Collaborate with cross-functional teams to create high-quality content that aligns with business objectives.
- Manage and maintain our website's content management system (CMS), ensuring seamless user experience and optimal performance.
- Design and implement multi-channel marketing campaigns to drive engagement and conversions.
- Monitor and analyze campaign performance, providing data-driven insights to inform future marketing strategies.
- Proven experience in digital marketing, content creation, and campaign management.
- Strong understanding of SEO principles and best practices.
- Proficiency in digital marketing tools and platforms, including Google Ads and LinkedIn Ads.
- Excellent analytical skills and ability to interpret data to drive informed marketing decisions.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Bachelor's degree in marketing, communications, or a related field.
- Experience with content management systems, particularly Oracle (OCM).
- Basic design software skills, including Adobe Creative Suite.
Ingersoll Rand offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to fostering a culture of inclusivity, diversity, and respect.
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