
Chief Brand Strategist
5 days ago
This is a pivotal leadership role that demands strategic thinking, creative problem-solving, and effective communication to drive business growth.
- Strategic Marketing Leadership
- Create and implement a global marketing strategy to enhance brand recognition, stimulate lead generation, and foster customer engagement.
- Position the organization as a market leader by leveraging thought leadership, content marketing, PR, and digital campaigns.
- Develop compelling brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
- Maintain alignment with sales, product, and executive teams to ensure a cohesive go-to-market approach.
- Demand Generation & Growth Marketing
- Design and execute multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
- Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
- Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
- Leverage the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
- Content & Thought Leadership
- Oversight of compelling content creation including whitepapers, case studies, webinars, industry reports, and blogs that establish the organization as a trusted authority in workforce solutions.
- Collaboration with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
- Development and execution of conference, event, and sponsorship strategies to position the organization at the forefront of HR Tech and contingent workforce events.
- Customer & Partner Marketing
- Bolster customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
- Co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
- Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
- Analytics & Performance Optimization
- Definition and tracking of key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
- Utilization of marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
- Ongoing testing, refinement, and scaling of successful marketing programs using A/B testing and performance analysis.
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