Digital Marketing Director

2 weeks ago

Thāne, Maharashtra, India beBeeBrand Full time ₹ 5,00,000 - ₹ 6,00,000
Senior Brand Marketing Specialist

We are seeking a seasoned brand marketing specialist to spearhead the development and execution of our digital, offline, and community marketing strategies. The ideal candidate will have a strong background in social media and brand management, with experience in creating engaging campaigns and managing multiple channels.

Key Responsibilities:
  1. Social Media & Brand Management:
  • Develop and implement a cohesive brand voice across all social media platforms.
  • Design and execute captivating social media campaigns, including content creation, trend-jacking initiatives, and community-driven projects.
  • Collaborate with designers, photographers, and videographers to produce high-quality visual content.
Marketing Strategy & Campaigns:
  • Formulate and execute integrated marketing strategies to elevate our brand presence across digital and offline channels.
  • Conduct paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI objectives.
  • Identify strategic partnerships with lifestyle, hospitality, and youth-centric brands.
Community Events & On-Ground Activation:
  • Conceptualize and promote resident community events, including festivals, workshops, mixers, and cultural nights.
  • Promote event visibility through social media, influencer collaborations, and offline materials.
  • Partner with F&B, lifestyle, and entertainment brands to co-host or sponsor events.
Offline Marketing & Partnerships:
  • Execute property branding initiatives, including standees, posters, flyers, and collateral materials.
  • Foster partnerships with corporates, colleges, and hospitality partners to boost awareness.
  • Explore co-branding and sponsorship opportunities to increase visibility.
Analytics, Reporting & Insights:
  • Monitor campaign performance, event ROI, and brand engagement metrics.
  • Provide regular dashboards and insights to leadership.
  • Stay updated on industry trends to refine marketing strategies.

Requirements:

  • 3–5 years of experience in marketing, preferably with agency experience handling social media and brand strategy for hospitality/lifestyle/youth brands.
  • Strong grasp of content creation, campaign planning, and digital marketing.
  • Hands-on experience with paid ads, influencer marketing, and community events.
  • Excellent communication, creativity, and trend-savvy mindset.
  • Based in Mumbai (mandatory).
  • Startup mindset: proactive, resourceful, and comfortable wearing multiple hats.

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