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Digital Marketing Strategist for E-commerce Growth

1 month ago

Kolkata, West Bengal, India Ecomnomics Full time

Ecomnomics is a fast-growing digital marketing agency focused on driving business growth and innovation through data-driven strategies.

As a Digital Marketing Strategist, you will play a key role in shaping and executing comprehensive performance marketing plans that drive exceptional ROI across various industries.

Key Responsibilities
  • Strategy Development:
    • Develop and execute performance marketing strategies across platforms such as Google Ads, Meta Ads, and other digital channels to drive client growth.
    • Identify opportunities to optimize campaign performance and ensure alignment with business objectives.
  • Campaign Management:
    • Plan, execute, and monitor paid marketing campaigns to maximize client ROI and drive business growth.
    • Optimize campaigns by tracking key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
    • Conduct A/B testing to enhance ad creative, landing pages, and audience targeting.
  • Budget Management:
    • Manage and allocate budgets across campaigns efficiently to maximize results and drive business growth.
    • Conduct cost-benefit analyses to ensure campaigns meet financial targets.
Requirements
  • Experience: 3+ years in performance marketing, preferably with e-commerce or digital-first businesses.
  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Skills:
    • Expertise in platforms such as Google Ads, Meta Ads Manager, and others.
    • Proficiency in Google Analytics, Google Tag Manager, and other analytics tools.
    • Strong analytical skills with the ability to interpret data and derive actionable insights.
    • Exceptional written and verbal communication skills.
What We Offer
  • A competitive salary of $80,000 - $110,000 per year, based on experience.
  • Opportunities for career growth and skill enhancement.
  • A collaborative team culture that values creativity and innovation.