Digital Marketing Strategist
5 days ago
We are seeking a talented Digital Marketing Strategist to lead our performance marketing efforts at TechiEvolve Global IT Solutions. The ideal candidate will have a strong background in PPC campaign setup, execution, optimization, and reporting.
Job Description:In this role, you will be responsible for designing campaign strategies aligned with clients' brand goals and budgets. You will leverage data insights from campaign performance, sales, and client funnels to optimize marketing channels.
- Lay a strong foundation in performance marketing through technical rigor and in-depth expertise.
- Collaborate with internal and external stakeholders to strategize, develop, and execute campaigns that exceed expectations.
- Align diverse contributors to deliver high-quality campaigns on time.
You will also stay updated with the latest industry trends, bringing innovative best practices to inspire and elevate our work.
The estimated salary for this position is $80,000 - $110,000 per year, depending on experience.
Requirements:- A strong communicator with exceptional writing and articulation skills.
- Proven expertise in PPC campaign setup, execution, optimization, and reporting (Google Ads, Facebook Ads, LinkedIn Ads).
- Familiar with e-commerce paid advertising
- Skilled in crafting optimized advertising mixes, including Google Shopping and Facebook Dynamic Ads.
- Adept at creating data-driven reports and actionable insights for performance improvement.
- Proficient with tools like MS Excel, PowerPoint, Google Analytics, Google Tag Manager, and SEMrush.
- Experienced in running large-scale, cross-platform campaigns with stellar results.
- Ability to build and maintain strong relationships with platforms like Google and Facebook to enhance agency performance.
- Understanding the synergy between SEO, paid marketing, and content marketing for achieving performance goals.
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