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Digital Media Marketing Strategist

1 month ago

Kolkata, West Bengal, India ITC Full time

At ITC, we are seeking a highly skilled Digital Media Marketing Strategist to drive the performance media marketing strategy for our D2C operations across personal care brands and categories. As a key member of our team, you will focus on optimizing digital advertising campaigns to achieve sales and growth objectives.

Key Responsibilities:
  • Strategy Development:

You will develop and execute a performance media strategy for customer acquisition, retention, and revenue growth. This includes setting and monitoring KPIs for digital marketing campaigns.

  • Campaign Management:

You will plan, implement, and optimize multi-channel digital marketing campaigns (e.g., Google Ads, Facebook Ads, Instagram). Your responsibilities include managing budget allocation for optimal ROI and adjusting strategies based on campaign performance analysis.

  • Analytics and Reporting:

You will track, measure, and report on campaign performance using analytics tools. Additionally, you will provide data-driven insights and recommendations for future marketing strategies.

  • Collaboration:

You will lead the performance media marketing team and work closely with the creative team on ad creatives and messaging. You will also align marketing efforts with product launches and promotions, as well as coordinate with external agencies and vendors.

  • Market and Competitor Analysis:

You will conduct market research to stay updated on industry trends and competitors. This includes identifying growth opportunities and areas for improvement.

What We Offer:

We offer a competitive salary range of $110,000 - $140,000 per year, depending on experience. This role is an exciting opportunity to grow your career in digital media marketing and join a dynamic team at ITC.