
National Business Development Manager
1 day ago
Key Responsibilities:
- Sell-Out & Sales Growth:
- - Drive sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
- - Collaborate closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
- - Design and execute retail activation programs to increase conversion and volume.
- - Trade Marketing & Store Marketing:
- - Build and implement national trade marketing calendar to maximize sales impact.
- - Develop and roll out consumer promotions, in-store activities, and branding programs.
- - Ensure brand visibility and strong retail presence across stores nationwide.
- Promoter & Training Management:
- - Recruit, train, and manage promoters and in-store sales staff.
- - Develop structured training modules on product knowledge, customer handling, and upselling skills.
- - Monitor promoter productivity and design incentive programs to boost performance.
- Key Accounts & Retail Partnerships:
- - Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
- - Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
- - Track performance of accounts and recommend growth strategies.
- Analytics & Reporting:
- - Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.
- - Report competition activity and recommend proactive action plans.
- - Present regular dashboards on sales and marketing performance to management.
Required Skills and Qualifications:
- - 5–7 years of experience in Consumer Durables(Mandatory) in Trade Marketing & Sell-Out Management.
- - Proven track record of achieving sell-out targets through effective marketing and sales enablement.
- - Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
- - Excellent people management skills with experience in handling large promoter teams.
- - Strong communication, analytical, and negotiation skills.
- - Flexibility to travel extensively across India.
Benefits:
No information provided about the company's benefits.
Others:
India is a diverse country with many languages and cultures. Traveling can be challenging due to varying regional norms, customs, and practices.
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