Senior Digital Marketing Professional

1 day ago


Aligarh, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 10,00,000

As a seasoned Digital Marketing Strategist, you will be responsible for leading the development and execution of our comprehensive digital marketing plan. This involves overseeing all web SEO SEM database marketing email social media and display advertising campaigns, as well as designing and maintaining our social media presence.

The ideal candidate will have experience in planning and executing experiments and conversion tests, collaborating with internal teams to create landing pages and optimize user experience, and utilizing strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.

You will also be responsible for identifying critical conversion points and drop off points, optimizing user funnels, and collaborating with agencies and other vendor partners. Additionally, you will need to evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

To succeed in this role, you will require:

  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns
  • Experience in optimising landing pages and user funnels
  • Experience with A B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools such as Google Analytics NetInsight Omniture WebTrends SEMRush etc
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising PPC campaigns on all major search engines
  • Working knowledge of HTML CSS and JavaScript development and constraints


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