Performance Marketing Specialist
6 days ago
About the Role:
We are seeking a highly skilled Performance Marketing Specialist to join our team at PyjamaHR. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing paid campaigns across various social media platforms. Your expertise will help us drive conversions, increase brand awareness, and achieve our marketing goals.
Key Responsibilities:
• Plan, manage, and optimize paid campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and analyze campaign performance, ensuring key KPIs and ROI targets are consistently met.
• Utilize data to drive optimization and perform A/B testing for ad creatives and audience targeting.
• Effectively manage advertising budgets to maximize ROAS, CPA, and other key performance metrics.
• Develop and fine-tune audience targeting strategies for both customer acquisition and retention.
• Work closely with design and content teams to produce engaging and effective ad creatives.
• Conduct market research and competitor analysis to stay ahead of industry trends and improve campaign performance.
• Provide detailed reports on campaign performance, offering actionable insights and strategic recommendations
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