Field Marketing Strategist
4 weeks ago
Role Summary:
We are seeking an experienced Field Marketing Strategist to join our team at Staffing Solutions. As a key member of our marketing department, you will be responsible for developing and implementing field marketing strategies aligned with company goals and product offerings in the automobile and related sectors.
About the Role:
The successful candidate will have a proven track record in field marketing within the automobile, battery, automotive components, or tyre industries. You will work closely with the sales team to provide marketing support, including sales tools, promotional materials, and training. Your strong analytical skills and ability to interpret market data will enable you to derive actionable insights to drive marketing strategies and improve product positioning.
Key Responsibilities:
- Develop and implement field marketing strategies aligned with company goals and product offerings
- Identify target markets and segments, ensuring tailored marketing approaches for maximum impact
- Conduct comprehensive market research to analyze industry trends, customer preferences, and competitive landscape
- Utilize data insights to drive marketing strategies and improve product positioning
- Plan, execute, and manage marketing campaigns, including product launches, promotions, and trade shows
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing channels
- Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI on marketing activities
- Track and report on the effectiveness of marketing campaigns, providing insights for future initiatives
Requirements:
- Proven experience in field marketing within the automobile, battery, automotive components, or tyre industries
- Strong analytical skills with the ability to interpret market data and derive actionable insights
- Excellent communication, negotiation, and interpersonal skills
- Proficient in digital marketing tools and CRM software
- Able to work independently and as part of a team in a fast-paced environment
Salary: $120,000 - $150,000 per annum (dependent on experience)
Benefits:
- Ongoing training and development opportunities
- Access to cutting-edge technology and software
- A dynamic and supportive work environment
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