Product Packaging Innovator

2 days ago

Palakkad, Kerala, India beBeePackaging Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Creative Product Packaging Specialist

We are seeking a highly skilled and detail-oriented Creative Product Packaging Specialist to lead our product packaging design initiatives. The ideal candidate will be a graphic designer with a strong focus on product packaging, bringing innovative and functional designs to life through compelling concepts.

Key Responsibilities:
  • Concept Development: Develop unique and creative packaging concepts that align with brand identity, product requirements, and target audience needs.
  • Collaboration: Work closely with cross-functional teams to understand project goals and translate them into effective packaging solutions.
  • Design Execution: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, conducting press checks to ensure quality and color accuracy.
  • Market & Trend Analysis: Stay updated on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  • Regulatory Compliance: Ensure all packaging designs adhere to necessary safety, labeling, and regulatory standards.
Requirements:
  • Experience: Professional experience in graphic design with a focus on product packaging is essential.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects is required.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files is necessary.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is a bonus for quick mockups or internal-use graphics.
  • Knowledge:
    • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance is crucial.
    • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions is essential.
    • A solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques is necessary.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs is vital.
    • Detail-Oriented: A meticulous eye for typography, color, and layout is essential.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative teams, are necessary.
    • Project Management: The ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure is crucial.

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