Analytical Marketing Specialist

2 days ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Title:

Marketing Analytics Consultant

Job Description:

As a seasoned marketing analytics consultant, you will lead projects that quantify the impact of marketing and business activities on key performance metrics. You will apply statistical and econometric methods to deliver actionable insights and support strategic decision-making across various industries.

Responsibilities:

  • Manage client data processing and project delivery for Marketing Mix Modeling engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate business recommendations.
  • Present findings through well-structured presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists and consultants.
  • Perform R&D to improve modeling accuracy or explore new techniques.
  • Automate tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.

Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel and PowerPoint.
  • Experience with automation tools to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management and problem-solving ability.
  • Ability to work independently and in a team-oriented environment.

Benefits:

Opportunity to work on high-profile projects, collaborate with experienced professionals, and develop advanced analytical skills.

Additional Information:

This role requires a strong understanding of marketing analytics and the ability to communicate complex ideas effectively.

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