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Market Mix Modelling Specialist
3 weeks ago
Job Title: Market Mix Modelling Specialist
About the Role:We are seeking a highly skilled Market Mix Modelling Specialist to join our team. In this role, you will be responsible for designing and developing customized modelling approaches to help clients achieve their marketing goals.
Main Responsibilities:- Act as the primary point of contact for client engagements involving market mix modelling.
- Understand client business challenges, marketing strategy, and objectives to design tailored modelling solutions.
- Analyse historical media and sales data to identify key drivers of performance.
- Provide scenario analysis and media optimisation insights to guide marketing decisions.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work with large datasets and perform complex analyses.
- Familiarity with statistical software (e.g., R, Python) and experience with data visualisation tools.
