Data-Driven Marketing Strategist

3 weeks ago

Bengaluru, Karnataka, India Epsilon Full time

Marketing Analytics and Reporting Role Overview

The Marketing Analytics and Reporting role plays a vital part in planning, developing, and executing Epsilon's marketing campaign reporting capabilities. As an integral member of a team chartered with enhancing marketing's performance, you will be responsible for measurement planning, sharing advanced analyses, and developing actionable insights.

Key Responsibilities:

  • Provide strategic thought leadership on audience segmentation and historical campaign performance to implement data-driven strategies
  • Demonstrate a strong ability to leverage Salesforce data to deliver insights and communicate recommendations to stakeholders across multiple leadership levels
  • Build business relationships in the organization to promote data governance initiatives and align data across departments
  • Create reports that analyze the effectiveness of activations run in partnership with third-party vendors to aid in negotiation and objective setting for the future
  • Implement a measurement planning process that outlines campaign objectives, tracks metrics that measure success, and identifies areas of focus
  • Help manage lead tracking and ROI measurement within Salesforce
  • Implement and grow automation and dashboard capabilities
  • Collaborate with both front-line marketers and senior leaders
  • Additional responsibilities as assigned

Requirements:

  • 5+ years professional work experience in analytics demonstrating increasing responsibilities and results. Digital marketing a plus
  • Proficient knowledge of Salesforce including best practices, methodologies, data extraction and reporting capabilities
  • Experience with digital campaign measurement and optimization
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively
  • Resourceful, results-oriented, and collaborative team player with good follow-through capabilities
  • Experience in marketing analytics and good understanding of marketing domain
  • Enthusiastic self-starter; ability to be flexible and multi-task
  • A working knowledge of analytic tools (reporting systems, dashboards, automation)
  • Applicable industry knowledge (media, advertising, tech, etc.)
  • Strong proficiency in MS Office, especially PowerPoint and Excel

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