Digital Marketing Strategist

1 week ago


Mohali, Punjab, India Nimbarka Full time
About Us

Nimbarka Industries Private Limited is a dynamic beauty and skincare company seeking talented individuals to join our marketing team.

Job Overview

We are hiring for two critical roles – Social Media Marketing Specialist and WhatsApp Marketing Executive – both essential in driving brand awareness and customer engagement. If you're passionate about digital marketing and have relevant experience, we'd love to hear from you.

Key Responsibilities
  • Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.) to effectively engage with our target audience.
  • Create captivating and creative content for social media posts (graphics, videos, and captions) that align with our brand's tone and voice.
  • Monitor trends, track engagement, and optimize campaigns for better performance to ensure maximum ROI.
  • Manage paid campaigns and report on key metrics to inform future marketing decisions.
  • Collaborate with the marketing team to align social media with business goals and objectives.
Responsibilities (WhatsApp Marketing Executive)
  • Manage and optimize the WhatsApp Business account for customer engagement and conversion.
  • Create and manage WhatsApp catalogue ads and track their performance to identify areas for improvement.
  • Communicate with customers via WhatsApp, addressing queries and driving conversions while providing exceptional customer service.
  • Handle WhatsApp Business verification and maintain compliance with platform policies to avoid any issues.
Requirements
  • 1-2 years of experience in social media marketing or a related field.
  • Familiarity with social media platforms, content creation, and analytics tools.
  • Strong communication skills and a creative mindset to develop innovative marketing campaigns.
  • Experience with social media management tools (Hootsuite, Buffer, etc.) to streamline workflow and increase efficiency.
Benefits
  • Opportunities for growth and learning in the digital marketing space.
  • Be part of an innovative beauty and skincare company that values creativity and innovation.
  • Work in a collaborative and supportive environment that encourages open communication and teamwork.

The estimated salary for this role is ₹25,000 - ₹40,000 per month, depending on experience and qualifications.



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