
Chief Food Brand Development Specialist
5 days ago
We are seeking an experienced Brand Manager to lead the development and implementation of our food brand strategy.
The successful candidate will have a proven track record in building and scaling brands, with expertise in integrated marketing execution, consumer insights, and e-commerce management.
- Develop and implement comprehensive brand strategies, positioning, and value propositions.
- Drive innovative marketing campaigns across digital, retail, D2C, and marketplaces, ensuring strong consumer connection and business impact.
- Manage consumer and market research, tracking brand health, and generating actionable insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
Key Requirements:
- 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
- Graduate/MBA in Marketing, Brand Management, or related field.
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