Content Specialist Healthcare
3 weeks ago
Location: Bangalore
Employment Type: Full Time
Compensation: Up to 10 LPA
Job Summary:Zifcare is a fast-growing B2B startup specializing in orthopedic products. We are seeking a Content and Social Media Specialist to join our team. The selected candidate will work closely with subject matter experts and research teams to create engaging content for social media, website articles, blogs, and other digital platforms.
Responsibilities:- Develop high-quality informative content around our products and the orthopedic field.
- Translate complex research and technical material into engaging and easy-to-understand formats for blogs, case studies, social media posts, newsletters, and website content.
- Drive awareness and interest in our orthopedic products by using creative content formats such as infographics, videos, and polls.
- Collaborate with internal teams to position our startup as a thought leader in the orthopedic industry through expert-driven content.
- Track content performance metrics using analytics tools and report on the effectiveness of campaigns.
- Bachelor's degree in Marketing Communications, Journalism, Healthcare, or a related field.
- Minimum 2 years of experience in content creation and social media management, preferably in the healthcare or orthopedic industry.
- Demonstrated experience working with medical or scientific information and simplifying it for non-expert audiences.
- Familiarity with B2B marketing strategies and lead generation through content.
- Strong knowledge of social media platforms and how to tailor content for each.
- Experience with SEO keyword research and content optimization.
- Proficiency in content management systems, preferably WordPress or similar platforms.
- Graphic design skills using tools like Canva or Adobe Creative Suite.
- Familiarity with basic analytics tools to track performance and adjust strategies.
- A dynamic and fast-paced work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
Please apply if you match 80% of the requirements. We are hiring for ambition and attitude first.
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