Senior Brand Manager

2 days ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,40,00,000
Lead Luxury Marketing Strategist

This role offers a unique opportunity to shape the marketing strategy of a globally recognized Sports & Luxury Hospitality leader. As Lead Luxury Marketing Strategist, you will be responsible for building and executing marketing plans that reinforce the company's luxury positioning in global sports hospitality.

Key Responsibilities:

  • Develop and execute integrated marketing plans that align with the company's luxury positioning.
  • Identify opportunities to create unique luxury propositions around marquee events.
  • Define and track key performance indicators across lead generation, brand engagement, and customer acquisition.

Digital & Social Media Leadership:

  • Oversee brand storytelling across digital platforms with a premium, aspirational tone.
  • Champion brand consistency across social media, website, campaigns, and partner channels.
  • Explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.

Stakeholder Management:

  • Internal: Work closely with sales, product, design, and hospitality teams to ensure integrated campaigns that drive results.
  • External: Manage agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.

Content & Creative Direction:

  • Lead the ideation of high-end creative content, including social media campaigns, event highlight reels, newsletters, and luxury travel brochures.
  • Drive thought-leadership content to build credibility in the luxury ecosystem.

Analytics & Growth:

  • Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor benchmarking.
  • Provide insights to leadership on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.

Experiential Innovation:

  • Curate premium brand activations around global sporting events.
  • Collaborate on cross-industry alliances to expand the brand footprint.

Qualifications & Skill Sets:

  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 5-7 years of marketing experience in luxury, premium hospitality, travel, or lifestyle brands.
  • Strong command of digital marketing tools, analytics, and brand storytelling.
  • Proven ability to market premium experiences to HNIs, UHNWIs, and corporate clients.
  • Highly organized, with strong accountability, creativity, and execution capability.
  • Excellent interpersonal and collaboration skills with cross-functional teams.

Why This Role Stands Out:

  • Be the brand custodian for a globally recognized Sports & Luxury Hospitality leader.
  • Direct visibility to leadership and opportunity to shape luxury marketing strategy at scale.
  • Unique chance to market once-in-a-lifetime sports experiences.
  • Opportunity to build luxury collaborations across industries and define the brand's global voice.
  • Competitive compensation and learning opportunities.

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