Senior Brand Strategist

2 days ago

Thāne, Maharashtra, India beBeeBrandDirector Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Brand Director Job Description

This role involves leading the creation and execution of a distinctive brand identity for each campus, influencing how students, parents, faculty, and partners perceive us.

The successful candidate will shape how India perceives and embraces these global institutions, ensuring every university touchpoint reflects academic excellence and aspirational value.

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

The ideal candidate will have experience in building brands in Indian markets through brand positioning, messaging, and effective customer segmentation. They should also have a proven track record of driving large-scale impact through influencer campaigns, content marketing, digital storytelling, and managing cross-platform campaigns.

Key Responsibilities
  1. Develop and own a composite brand strategy that balances global equity of our partner universities in home campuses with their unique positioning in India markets.
  2. Build a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  3. Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  4. Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter influencers.
  5. Lead partnerships with credible voices in education and youth media to elevate trust and authenticity.
  6. Plan and execute ATL (Above-The-Line) campaigns, including print and outdoor advertising to drive mass awareness and reputation-building.
  7. Oversee media strategy and planning in collaboration with agency partners, including channel mix, geo-targeting, audience segmentation, and ROI tracking.

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