Senior Product Marketing Manager

1 day ago


Cochin, Kerala, India DBiz Full time
Job Description

We are seeking an experienced Senior Product Marketing Manager to join our team at DBiz. As a key member of our product organization, you will be responsible for developing and executing go-to-market strategies for our B2B SaaS products.

About the Role

In this role, you will work closely with our product development teams to understand customer needs and develop marketing plans that drive adoption and revenue growth. You will also lead integrated marketing campaigns across multiple channels, including digital marketing, events, and content creation.

The ideal candidate will have a proven track record in product-led growth strategies, with experience in setting up and scaling marketing operations for a SaaS product. You will also have strong expertise in content creation and digital asset management, as well as excellent leadership, communication, and project management skills.

Key Responsibilities
  • Develop and execute go-to-market strategies for B2B SaaS products
  • Lead integrated marketing campaigns across multiple channels
  • Collaborate with product development teams to understand customer needs and develop marketing plans
  • Manage and maintain relationships with customers and prospects
  • Build and lead a high-performing marketing team
Qualifications

The ideal candidate will have:

  • A Bachelor's degree in Marketing, Business Administration, or a related field
  • 7+ years of experience in B2B SaaS marketing & Digital Marketing with a focus on product-led growth strategies
  • Demonstrated experience in setting up and scaling marketing operations for a SaaS product
  • Strong expertise in content creation and digital asset management
  • Excellent leadership, communication, and project management skills
Benefits

DBiz offers a competitive salary, dynamic and innovative work environment, opportunities for personal growth and development, and an engaging and collaborative company culture.



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