Product Marketing Manager
1 month ago
About the Role
Fingent Global Solutions is seeking a skilled Product Marketing Manager to join our team. As a key member of our product marketing team, you will be responsible for developing and executing go-to-market strategies for our products.
Key Responsibilities
- Develop and refine product positioning, value propositions, and messaging that resonate with target audiences.
- Collaborate with product management and sales teams to ensure alignment on product features, benefits, and competitive differentiators.
- Lead the development and execution of go-to-market strategies for new product launches and feature releases.
- Identify target customer segments and create tailored marketing campaigns to drive product awareness and adoption.
- Implement SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates.
- Manage and optimize PPC campaigns across platforms to maximize ROI.
- Develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic to the website and product pages.
- Create and manage email marketing campaigns to nurture leads, promote products, and increase customer retention.
- Collaborate with content creators to produce high-quality content that supports product marketing initiatives.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Provide the sales team with the tools, resources, and training they need to effectively sell the product.
- Monitor and analyze key performance indicators (KPIs) for marketing campaigns and product performance.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, preferably within a SaaS or technology company.
- Proven experience in digital marketing, including SEO, PPC, Social Media, and Email marketing.
- Strong understanding of the SaaS industry, customer lifecycle, and buyer personas.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Experience with marketing automation tools, CRM systems, and analytics platforms.
- Strong project management skills and the ability to handle multiple priorities in a fast-paced environment.
What We Offer
Fingent Global Solutions offers a dynamic and challenging work environment, competitive compensation, and opportunities for professional growth and development.
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