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Enterprise Content Marketing Strategist

1 week ago

Delhi, Delhi, India Learnyst Full time

**Company Overview**

Learnyst is a comprehensive online platform empowering creators and educators to develop, market, and sell their online courses securely. Our advanced DRM technology rivals some of the best OTT platforms, ensuring the highest level of content protection for our users.

We are on a mission to position Learnyst as a leading Learning Management System (LMS) for corporate and enterprise training, and we need a B2B-focused content marketing expert to drive this initiative through LinkedIn and strategic content marketing.

**Job Description**

We are seeking a highly skilled Enterprise Content Marketing Strategist with 1+ years of experience in B2B content creation, LinkedIn marketing, and corporate messaging. This role is crucial in shaping Learnyst's enterprise positioning, crafting high-impact messaging, and executing LinkedIn-first content strategies that engage decision-makers in corporate L&D, HR teams, and enterprise training leads.

The ideal candidate will have a strong understanding of enterprise marketing, HR tech, or corporate training industries and be able to craft thought leadership content, ad copies, and social media strategies for B2B audiences. Proficiency in LinkedIn's algorithm, engagement tactics, and ad platform is also essential.

This is a full-time, high-ownership role, where you will develop and implement a B2B-focused content strategy that drives brand awareness, lead generation, and thought leadership in the corporate training space.

**Key Responsibilities**

Strategic Content & Thought Leadership: