Digital Transformation Lead

This role supports the development of the Salesforce Marketing Cloud platform to enable effective and efficient execution of marketing programs through data management, configuration, integrations, and development.

• Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation, and more.
• Design new or enhance existing processes to support new marketing strategies, ensuring alignment with business goals.
• Gather and confirm data specifications when gathering campaign information, ensuring accuracy and reliability.
• Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and APIs.
• Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform, providing valuable insights for business decisions.
• Develop, enforce, and perform quality control activities and checks, ensuring high-quality deliverables.
• Perform other related duties and participate in special projects as assigned, demonstrating adaptability and flexibility.

• Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirements.
• Prior experience implementing full cycle projects in Salesforce Marketing Cloud.
• Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, and Personalization Studio.
• Experience with Sales cloud as a CRM, Oracle, and SQL-based databases preferred.
• At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred.
• Must have experience and understanding of relational databases and development competency around MS SQL Server, MySQL.
• Must have experience with AMP script.
• Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferred.
• Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL.
• Familiarity with multi-org connector and Marketing Cloud API.
• Proficient in Marketing Cloud Connect, data extensions, and integration with external systems.
• Creation and scheduling of automation activities in Automation Studio.
• Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus.
• Able to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocols.
• Must be able to think critically and creatively when developing solutions.
• Highly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasks.
• Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or priorities.
• Interpersonal & relationship building skills: ability to work well as an individual and within a team.
• Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities.
• Demonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levels.
• Displays a high degree of initiative and effective organization and time management skills.
• Strong analytical ability and ability to work with data.
• Collaborative adapts to the diverse interests, styles, and perspectives of key players.
• Excellent organizational skills and attention to detail.
• Detail & Quality-oriented, self-directed, with problem-solving ability.