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Content Optimization Specialist

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Jaipur, Rajasthan, India MSM CoreTech Innovations Pvt Ltd Full time

Overview: MSM CoreTech Innovations offers innovative solutions for businesses looking to automate processes and enhance efficiency.

Job Summary: We seek an experienced SEO Specialist to join our team and develop and execute SEO strategies for in-house projects.

Responsibilities:

  • Develop and execute SEO strategies to improve organic search rankings for in-house projects.
  • Perform keyword research and competitive analysis to identify opportunities.
  • Optimize website structure, content, and meta tags for better search visibility.
  • Monitor and improve website performance using SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  • Conduct technical SEO audits and recommend necessary improvements.
  • Build and manage link-building strategies to enhance domain authority.
  • Collaborate with content writers and developers to implement SEO best practices.
  • Stay updated with the latest SEO trends, Google algorithm updates, and best practices.
  • Track and report key SEO metrics, including rankings, organic traffic, and conversions.

Requirements:

  • Minimum 2 years of experience in SEO.
  • Proven track record of successful SEO strategies and campaigns.
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
  • Familiarity with HTML, CSS, and website structure for SEO implementation.
  • Strong analytical skills and ability to interpret SEO reports and data.
  • Experience with content optimization and keyword targeting.
  • Knowledge of local SEO and schema markup is a plus.