Search Engine Optimization Specialist
6 days ago
We are looking for a skilled Search Engine Specialist with 3 to 4 years of experience in SEO and SEM strategies. The ideal candidate should have hands-on experience optimizing websites to improve search engine rankings, drive traffic, and enhance online visibility. You will work closely with the marketing and content teams to implement effective SEO strategies and manage paid search campaigns to maximize ROI.
Key Responsibilities:- Develop, implement, and manage effective SEO strategies to improve organic search rankings.
- Conduct keyword research and analysis to identify growth opportunities.
- Optimize website content, structure, and metadata to enhance search engine performance.
- Monitor and analyze website traffic, rankings, and search performance to make data-driven decisions.
- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to drive targeted traffic and conversions.
- Perform technical SEO audits and recommend improvements.
- Develop link-building strategies to improve domain authority.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Work closely with the content team to develop SEO-friendly content.
- Analyze competitors' strategies and implement improvements.
- Prepare reports on SEO and SEM performance, providing insights and recommendations.
- Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
- 3 to 4 years of proven experience in SEO and SEM.
- Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Experience with Google Ads and PPC campaign management.
- Strong knowledge of on-page and off-page SEO techniques.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Strong analytical skills and the ability to interpret data and generate insights.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Experience in e-commerce SEO.
- Understanding of local SEO strategies.
- Google Ads and Google Analytics certifications are a plus
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