Search Engine Optimization Specialist

3 weeks ago

Jaipur, Rajasthan, India W3Era Web Technology Pvt Ltd Full time
Location : Jaipur, Rajasthan Job Type : Full-time / Contract / Remote (depending on the company)
Job Description : We are seeking an experienced SEO Specialist to join our dynamic team. As an SEO Specialist with over 3 years of experience, you will be responsible for developing, implementing, and managing comprehensive SEO strategies that drive organic traffic, improve search rankings, and increase online visibility for our clients. This role requires a deep understanding of SEO, analytics, content strategy, and technical SEO.
Key Responsibilities : On-Page SEO :
Conduct advanced keyword research and analysis to identify growth opportunities.
Optimize website content, landing pages, and blogs for targeted keywords and user intent.
Implement on-page SEO elements such as title tags, meta descriptions, header tags, and URL structure for optimal performance.
Perform detailed content audits and recommend updates to improve keyword rankings and engagement.
Off-Page SEO :
Develop and execute link-building strategies to acquire high-quality backlinks.
Engage in outreach to build relationships with influencers, bloggers, and other industry leaders.
Monitor and manage online brand mentions, ensuring positive brand reputation.
Contribute to local SEO efforts by optimizing Google My Business listings and local citations.
Technical SEO :
Perform technical site audits to identify and resolve issues related to crawlability, indexing, and site structure.
Collaborate with the development team to fix technical SEO issues such as site speed, mobile optimization, and broken links.
Ensure the website is optimized for core web vitals, secure protocols, and structured data implementation.
Analyze website analytics and generate insights to inform optimization efforts.
SEO Reporting & Analysis :
Monitor, track, and report on key SEO metrics such as organic traffic, keyword rankings, conversions, and ROI.
Use analytics tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.) to assess website performance.
Provide detailed SEO reports to internal teams or clients and suggest data-driven improvements.
Strategic Development :
Develop comprehensive SEO strategies that align with overall business and marketing goals.
Conduct competitor analysis to identify SEO opportunities and trends within the industry.
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
Lead SEO-related initiatives for websites, blogs, and e-commerce platforms.
Team Collaboration & Leadership :
Mentor junior SEO team members and help train them on advanced SEO techniques.
Work closely with content teams, developers, and designers to ensure the successful execution of SEO strategies.
Participate in client meetings and strategy discussions (if applicable), presenting SEO insights and recommendations.

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