
High-Impact Facebook Ads Leadership Position
3 days ago
We are seeking a seasoned professional to lead our Facebook Ads initiatives. The ideal candidate will have a strong performance-oriented mindset, 5 years of experience managing large-scale Facebook Ads campaigns, and expertise in analytics and attribute-based targeting.
Main Responsibilities:
- Develop and optimize high-impact Facebook Ads campaigns with a focus on customer actions, A/B testing, and data-driven decision making.
- Analyze customer behavior, plan and execute targeted campaigns, and monitor campaign performance using Meta Ads Manager, GA4, and Looker Studio.
- Proactively expand campaign budgets based on performance metrics such as ROAS, CPL, CPM, CTR, and CVR.
Candidate Requirements:
- A strong performance mindset, ability to test quickly, optimize deeply, and expand with control.
- Proficiency in Facebook Ads Manager, Business Manager, Event Manager, Pixel, CAPI, and other related tools.
- Knowledge of analytics, attribute-based targeting (last click, view, etc.), and experience in E-commerce, services, online courses, real estate, and finance fields.
About the Opportunity:
- Competitive salary: from [SALARY] USD/month + performance-based incentives.
- A dynamic work environment that fosters innovation, efficiency, and individual creativity.
- Opportunities for career growth and advancement to Performance Lead or Digital Marketing Director roles.
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