
Senior Google Ads Specialist
1 day ago
Key Role:
A Performance Marketer with expertise in Google Ads Campaign Management is sought after for driving lead generation and revenue growth. The ideal candidate will have a proven track record of delivering high-performing campaigns for SMBs in North America.
Critical Responsibilities:
- Launch, test, optimize, and scale Google Performance Max campaigns
- Develop strategies to target local and regional SMBs in the USA
- Implement a data-driven approach to build hypotheses, validate results, and scale winning campaigns
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- Provide actionable insights on campaign performance, including CPC, CPL, ROAS, and lead quality
- Own campaign performance and drive results-oriented outcomes
Essential Requirements:
- Google Ads Certification
- Proven experience running Performance Max campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
- Expertise in lead generation, ROAS optimization, and scaling budget
- Effective communication and English proficiency
Job Type: Full-time
Industry: Software Development | IT Services and Consulting | Business Consulting
Skills: Google Ads Certification | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs
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