Digital Content Strategist for Healthcare Growth

1 week ago


Bengaluru, Karnataka, India Onsurity Full time
About Onsurity

We're a rapidly expanding employee healthcare benefits platform that provides flexible and customized subscriptions for SMEs, start-ups, and enterprises. Our mission is to make healthcare accessible and affordable for all.

Our plans include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity, covering full-time employees, contractual workers, interns, freelancers, and consultants.

Learn more about us at www.onsurity.com and follow us on LinkedIn, Instagram, and YouTube.

Stories Behind Our Journey
  • We offer healthcare membership to SMEs with as low as three employees
  • The Journey Of Startups: Journey Onsurity
  • Cricketer Anil Kumble backs Onsurity as strategic advisor
  • Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
  • 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study

We were featured in Disney+ Hotstar's The Great Indian Disruptors series.

Anil Kumble, our strategic partner and investor, is actively involved in our mission to make healthcare more accessible. He recently engaged with our employees at our Bengaluru office and has played a key role in our journey so far.

Dun & Bradstreet India recognized our mission by awarding us the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

Job DescriptionRole & Responsibilities:

We're seeking a talented Search Optimized Content Writer to join our team and help create high-quality content driving website traffic, brand awareness, and conversions.

Responsibilities:

  • Conduct keyword research and competitor analysis to identify content opportunities.
  • Write well-researched, informative, and engaging content for various platforms, including:
    • Website copy: Develop clear, concise, and persuasive content for all website pages.
    • Landing pages: Craft high-converting landing pages driving conversions and achieving specific marketing goals.
    • Blog posts: Create informative and engaging blog posts attracting organic traffic, establishing thought leadership, and educating the target audience.
    • Product descriptions: Write compelling product descriptions highlighting features, benefits, and value propositions.
    • Other digital content: Develop additional content formats as needed, such as email campaigns, social media creatives, and distribution channels.
  • Optimize content for search engines (SEO & Search Ad-Copies) using relevant keywords and meta descriptions.
  • Ensure all content adheres to brand voice and style guidelines.
  • Proofread and edit content for grammar, spelling, and clarity.
  • Stay up-to-date on the latest SEO trends and best practices.
  • Collaborate with marketing and design teams to create effective content strategies.
Qualifications:
  • Proven 5 to 7 years experience as a content writer with a focus on growth marketing.
  • Strong understanding of SEO principles, algorithms, and best practices.
  • Excellent writing skills with a clear, concise, and engaging style.
  • Ability to research complex topics and translate them into easily digestible content.
  • Experience with content management systems (CMS) a plus.
  • Familiarity with analytics tools to track content performance preferred.
Estimated Salary: ₹800,000 - ₹1,200,000 per year

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