Digital Content Strategist for Growth Marketing

3 weeks ago


Bengaluru, Karnataka, India Onsurity Full time
Job Description

We are seeking a highly skilled Digital Content Strategist to join our team at Onsurity, a rapidly growing employee healthcare benefits platform.

Salary: $80,000 - $110,000 per year

As a key member of our marketing team, you will be responsible for creating high-quality content that drives website traffic, brand awareness, and conversions. Your primary focus will be on crafting compelling digital content that ranks high in search engines and engages our target audience.

About Us

Onsurity is committed to making healthcare affordable and accessible for all. Our innovative approach has earned us recognition as a leading player in the employee healthcare benefits space. We offer a comprehensive range of benefits, including discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance.

Key Responsibilities

  1. Conduct Keyword Research and Competitor Analysis: Identify content opportunities by researching relevant keywords and analyzing competitor strategies.
  2. Write High-Quality Content: Develop well-researched, informative, and engaging content for various platforms, including website copy, landing pages, blog posts, product descriptions, and social media creatives.
  3. Optimize Content for Search Engines: Ensure all content adheres to SEO best practices, using relevant keywords and meta descriptions to improve search engine rankings.
  4. Collaborate with Marketing and Design Teams: Work closely with cross-functional teams to develop effective content strategies that align with our overall business goals.
  5. Stay Up-to-Date on Industry Trends: Continuously update your knowledge of the latest SEO trends, best practices, and industry developments to maintain our competitive edge.

Qualifications

  1. Proven Experience as a Content Writer: 5-7 years of experience in growth marketing with a focus on creating high-quality content that drives results.
  2. Strong Understanding of SEO Principles: Excellent knowledge of SEO algorithms, best practices, and keyword research techniques.
  3. Excellent Writing Skills: Clear, concise, and engaging writing style with the ability to adapt to different formats and audiences.
  4. Ability to Research Complex Topics: Skilled at researching complex topics and translating them into easily digestible content.

What We Offer

  • A competitive salary ranging from $80,000 to $110,000 per year.
  • The opportunity to work with a rapidly growing company that is revolutionizing the employee healthcare benefits space.
  • A dynamic and supportive team environment that fosters innovation and creativity.


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