Senior Brand Media Planner

12 hours ago


Vizag, Andhra Pradesh, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Digital Media Strategist

At our organization, we are seeking an experienced Digital Media Strategist to lead the development and execution of our digital branding campaigns. The ideal candidate will possess a deep understanding of media strategy and planning, as well as excellent data analysis and interpretation skills.

Responsibilities:
  • Develop and execute comprehensive digital media plans that align with our brand goals and objectives.
  • Collaborate closely with cross-functional teams to ensure cohesive messaging and optimal delivery.
  • Monitor campaign performance in real-time, identify optimization opportunities, and adjust strategies to maximize impact.
  • Prepare and present well-structured performance reports, highlighting brand impact and learnings.
  • Stay ahead of industry trends and ad-tech developments to drive innovation in brand media planning.
Requirements:
  • 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.
  • Proven ability to manage large budgets and deliver measurable brand outcomes.
  • Deep expertise in Google Ads for branding purposes.
  • Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.
  • Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, and Excel/Sheets.
  • Exceptional storytelling and presentation skills – ability to translate complex results into actionable insights for leadership teams.
  • Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools.


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