Digital Media Strategist

14 hours ago


Vizag, Andhra Pradesh, India beBeePerformance Full time ₹ 12,00,000 - ₹ 25,00,000
Senior Performance Media Planner

We're seeking an experienced media professional to lead our paid advertising efforts across Meta and Google platforms.

This role involves developing, executing, and optimizing ad campaigns that drive results for our clients and internal brands. You will work closely with our creative and strategy teams to design and implement high-performing campaigns that meet business objectives.

  • Develop and execute paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with cross-functional teams to build effective campaign strategies.
  • Monitor campaign performance regularly and make data-driven decisions to optimize for conversions, return on ad spend (ROAS), and cost per lead (CPL).
  • Conduct A/B testing to identify areas of improvement and refine campaign execution.
  • Generate comprehensive campaign reports using analytics tools to inform future marketing initiatives.

Key Requirements:

  • 4-5 years of experience in running paid advertising campaigns on Meta and Google.
  • Strong understanding of paid media key performance indicators (KPIs) such as click-through rate (CTR), ROAS, cost per click (CPC), and cost per lead (CPL).
  • Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimization opportunities.
  • Ability to manage multiple campaigns across various industries or verticals.


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