Digital Growth Specialist

6 days ago

Mumbai, Maharashtra, India beBeePerformance Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

About Us:
We are a full-service digital marketing agency delivering growth solutions to clients worldwide. Our team works across diverse industries, crafting campaigns that drive measurable results. We empower brands to grow and succeed in international markets.

Job Overview:
We seek an experienced Performance Marketing Specialist with a strong background in agency management and a proven track record of executing paid media campaigns across multiple platforms. The ideal candidate is strategic and hands-on, capable of managing client relationships and driving ROI for clients in our preferred industries.

Key Responsibilities:
- Plan, execute, and optimize multi-channel paid marketing campaigns
- Design performance marketing strategies tailored for international markets
- Monitor daily performance, identify trends, and adjust campaigns to meet KPIs

Client Relationships:
- Lead strategy calls and campaign reviews for international clients
- Translate client goals into clear action plans with performance benchmarks
- Manage expectations, report results, and provide recommendations to improve ROI

Analytics & Optimization:
- Conduct A/B testing, audience targeting, and landing page optimization
- Analyze campaign data and present actionable insights using tools like Google Analytics and platform-specific dashboards
- Monitor critical performance metrics such as CAC, ROAS, CTR, and CPL

Collaboration & Coordination:
- Work closely with content, design, and development teams to align creatives and messaging with campaign objectives
- Stay up-to-date with platform updates, emerging tools, and best practices

Requirements:
- 4-6 years of experience in digital/performance marketing, with 2+ years in a digital marketing agency
- Demonstrated success in managing international paid media campaigns
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and remarketing strategies
- Strong knowledge of conversion tracking, UTM setup, GA4, GSC, and marketing funnels
- Excellent communication and client-facing skills

Benefits:
- Opportunity to work with international brands across diverse industries
- Collaborative team environment focused on innovation and growth
- Competitive compensation and performance bonuses
- Ongoing training, tools access, and career advancement opportunities

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