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Digital Marketing Campaign Specialist

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Pushkar, Rajasthan, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,50,00,000
Meta Ads Performance Marketer Role

Our organization is seeking an accomplished Meta Ads specialist to spearhead the development and execution of paid campaigns on Meta (Facebook & Instagram) to drive business growth. This role demands a strategic and analytical approach to campaign management, with expertise in creating and implementing effective ad strategies to meet key performance indicators.

Key Responsibilities:

  • Develop and execute comprehensive Meta Ads campaign plans, incorporating data-driven insights to optimize for CPA, ROAS, CTR, and conversions.
  • Lead end-to-end campaign execution, including creation, audience targeting, ad copywriting, and budget allocation.
  • Conduct thorough analysis of campaign data to refine targeting, bidding strategies, and creative assets, ultimately enhancing overall performance.
  • Design and implement A/B testing strategies for ad creatives, formats, and audiences to maximize ROI.

Requirements:

  • Proven experience running successful Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking principles.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills, with the ability to convey complex data insights effectively.

Preferred Skills:

  • Advanced knowledge of Meta Blueprint Certification or equivalent credentials.
  • Experience with advanced ad formats, such as Dynamic Ads and Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.