Digital Marketing Strategist

1 month ago


Chennai, Tamil Nadu, India Celexsa Technologies Full time

Job Title: Digital Marketing Executive

Job Summary:

We are seeking a highly skilled Digital Marketing Executive to join our team at Celexsa Technologies. As a key member of our marketing department, you will be responsible for developing and executing our global digital marketing strategy, with a focus on search engine optimization (SEO) and e-commerce marketing.

Key Responsibilities:

  • Develop and implement SEO strategies to improve website rankings and drive organic traffic
  • Manage and optimize website architecture, URL structures, and content
  • Stay up-to-date with the latest developments in e-commerce and SEO, and develop proactive strategies to stay ahead of the competition
  • Manage and analyze website traffic flow, and provide regular internal reports
  • Develop and manage social media strategies and digital marketing campaigns
  • Write and optimize content for the website and social networking accounts
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain KPIs such as reducing the website bounce rate and increasing dwell time
  • Continually work on the Search Engine Optimization (SEO) for all websites
  • Edit and post videos, podcasts, and audio content, and fix any errors on the company's online website
  • Create online banner adverts and oversee pay-per-click (PPC) ad management
  • Contribute content for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments

Requirements:

  • 2+ years of experience in digital marketing, with a focus on SEO and e-commerce marketing
  • Strong understanding of search engine algorithms and optimization techniques
  • Excellent problem-solving skills and ability to work independently
  • Strong communication and interpersonal skills, with the ability to guide and explain complex digital marketing concepts to clients
  • Knowledge of IT industry, content marketing, e-commerce, digital and mobile marketing, and bulk SMS and social media platforms

What We Offer:

At Celexsa Technologies, we offer a dynamic and challenging work environment, with opportunities for professional growth and development. We are committed to providing our employees with the tools and resources they need to succeed, and we offer a competitive salary and benefits package.



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