Data-Driven Marketer

2 days ago

Dindigul, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

As a Marketing Data Analyst, you will be responsible for uncovering key insights from data to drive business growth. Your role will involve collecting, analyzing, and interpreting data from various marketing channels to measure performance, optimize campaigns, and identify opportunities for improvement.

About the Role
  • Data Collection and Analysis: Collect and analyze data from multiple marketing sources such as digital campaigns, customer relationship management systems, and web analytics tools.
  • Dashboards and Reports: Create interactive dashboards and reports to track key performance indicators (KPIs), campaign performance, and customer behavior.
  • Trend Identification: Identify trends, patterns, and correlations in data to inform marketing strategy and decision-making.
  • Team Collaboration: Collaborate with cross-functional teams including marketing, sales, and product to align data insights with business objectives.
  • Predictive Modeling: Develop predictive models and segmentations to enhance targeting and personalization efforts.
  • Campaign Optimization: Continuously monitor campaign performance and provide data-driven recommendations for improvement.
  • Data Quality: Ensure high-quality data through accuracy, hygiene, and compliance with organizational standards.

To succeed in this role, you will need strong analytical skills, proficiency in visualization tools, familiarity with marketing platforms, excellent problem-solving abilities, and effective communication skills.

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