Campus Brand Architect

2 days ago

Davangere, Karnataka, India beBeeBrand Full time ₹ 40,00,000 - ₹ 50,00,000
Job Title

Achieve outstanding brand reputation by creating and implementing distinctive brand identity for each campus, influencing how students, parents, faculty, and partners perceive us.

About the Role

We are partnering with prestigious universities to launch their campuses in India, making world-class education more accessible. As our Brand Head, you will lead the creation of a composite brand strategy balancing global equity with unique positioning in the Indian market.

This senior leadership role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

Main Responsibilities
  • Develop and own a scalable brand architecture supporting multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers and education YouTubers.
Key Qualifications
  • 10–12 years in brand, marketing, or creative leadership roles, ideally in education or youth brands.
  • First-hand experience building brands in the Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success in driving large-scale impact through influencer campaigns and content marketing.
What We Offer

A collaborative, inclusive, and growth-oriented environment where you'll make a meaningful impact supporting learners globally.

Equal Employment Opportunities

We provide equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any type.

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