Loyalty and User Advocacy Leader

1 week ago

Ahmedabad, Gujarat, India beBeeEngagement Full time ₹ 9,00,000 - ₹ 12,00,000

Are you a seasoned professional with a passion for driving user engagement and retention?

We're seeking an experienced Manager – Loyalty and Engagement to join our team.

Key Responsibilities:

  • Create and execute innovative app engagement strategies that increase DAU, MAU, and session duration.
  • Design gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop loyalty mechanisms that turn our transacting users into long-term brand advocates.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement.
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.

Must-Have Qualifications:

  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.

Benefits:

  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in DAU, MAU, and session time
  • Loyalty mechanisms that drive feature repeatability

Collaborate with: Product, Brand, Performance Marketing, Data, and Engineering teams.

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