Digital Marketing Strategist

2 weeks ago

Mangalore, Karnataka, India beBeePerformance Full time US$ 60,000 - US$ 95,000

Job Title: Performance Marketer

We are seeking a highly skilled and strategic professional to oversee advertising campaigns for B2B lead generation and brand awareness.

The ideal candidate will have a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.

Key Responsibilities:

  • Develop and execute comprehensive advertising strategies tailored to the US market.
  • Collaborate with cross-functional teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Maintain accurate records of campaign metrics and present findings to stakeholders.
  • Stay up-to-date with platform updates and industry trends.

Required Qualifications:

  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is a plus.

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