Display and Programmatic Executive Lead

2 weeks ago


Vellore, Tamil Nadu, India Assembly Global Full time
About the Role

We are seeking a highly skilled Display and Programmatic Specialist to join our team at Assembly Global in Bangalore, India. This is an exciting opportunity for a self-motivated individual with 2-4 years of experience in managing digital display campaigns to take on new challenges and contribute to the growth of our company.

Key Responsibilities
  • Support campaign set-up of programmatic buys in DSPs (DV360 / TTD) and assist the team in daily in-console monitoring of campaign pacing and performance against agreed-upon KPIs.
  • Contribute to clients' business growth by identifying new opportunities through deep analysis of reporting and data.
  • Support account teams in delivering audience and optimizations insights at agreed-upon cadence.
  • Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
  • Develop and maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools.
  • Troubleshoot issues on all pre-production and live campaigns.
  • Support and oversee campaign QA process.
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Requirements
  • 2-4 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations.
  • Experience with DSP platforms (self-managed) – DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu, Beeswax.
  • DCO execution experience
  • Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
  • Understanding of ad-server or ad-operations technologies (e.g., Doubleclick, AdForms)
  • Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers.
About You
  • You are a self-starter with strong technical skills and ability to quickly pick up new concepts.
  • You have excellent communication skills and can effectively communicate with US-based counterparts.
  • You are resourceful, technically savvy, and willing to try something new with limited experience and/or direction.
What We Offer

We offer a competitive salary of ₹12 lakhs per annum, along with other benefits that make this role an attractive opportunity for you. If you're looking for a challenging role where you can grow your skills and contribute to the success of our company, apply now



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